Risk & Revenue Impact
Downtime is not an inconvenience. It is a direct revenue loss.
Downtime is not an abstract threat. It has a price tag — and in e-commerce that price is paid immediately, in lost orders and abandoned carts.
€185,000
Average total cost of a cyberattack on a European retailer, including IT recovery, lost sales and reputational damage limitation (Bitkom)
€135,000
Average sales revenue lost over just 48 hours of downtime for an e-commerce business (Bitkom)
$10,000
Estimated revenue loss per minute during an active DDoS attack (industry average, 2024–2025)
$234,000
Average direct cost of a single DDoS incident in 2024, at an average attack duration of 39 minutes (Zayo DDoS Insights Report 2024)
+70%
Spike in DDoS attacks against e-commerce providers on Black Friday compared to the rest of November
+109%
Spike on Cyber Monday compared to the November average
18%
Of all DDoS attacks globally target e-commerce and retail — timed deliberately against peak trading periods (2024 industry data)
30 hours
Average downtime per retail site for unprotected stores during the holiday shopping season (Imperva, 2023)
The attacks are not random. They are timed against your highest-traffic days, your product launches and your seasonal campaigns — because that is when the damage is greatest.
What WEDOS Protection Does for Your Store
Protection built around how a store actually works
Stays online during attacks — automatically
Protection activates the moment anomalous traffic is detected. No manual intervention, no support ticket, no waiting for a response. Your store keeps operating while the attack is filtered at the network edge, before it reaches your servers.
Protects the full stack — not just the homepage
Attacks increasingly target checkout flows, payment APIs, product search endpoints and login systems. WEDOS Protection covers your entire application surface, with per-endpoint rules tuned to your store's traffic patterns.
Blocks bots that damage your business
Credential stuffing against customer accounts, competitor price scraping, inventory hoarding during limited releases, fake account creation at scale. AI-driven traffic analysis blocks malicious automation while keeping real customers unaffected.
Keeps your payment infrastructure intact
Payment processor integrations, 3DS redirect flows and webhook endpoints are sensitive to latency and availability. Low-latency anycast architecture ensures the security layer does not break payment flows or trigger processor timeouts.
Absorbs traffic spikes — attack or legitimate
Flash sales, influencer-driven surges and viral product moments create the same infrastructure pressure as a volumetric attack. The global anycast network distributes load automatically, whether the spike is malicious or the best problem you have had all year.
Business Impact — Direct and Measurable
Live in hours, with your data staying in Europe
| Risk | Without WEDOS Protection | With WEDOS Protection |
|---|---|---|
| Attack during peak trading | Store offline, revenue lost | Attack filtered, store online |
| Bot-driven account abuse | Customer trust damaged | Automated threats blocked |
| Checkout API targeted | Payment failures, abandoned carts | Endpoint protected, conversion maintained |
| SEO & ad spend impact | Downtime penalises rankings | Uptime preserved, spend protected |
| GDPR incident from breach | Regulatory exposure | Attack surface reduced |
Simple to deploy. Zero downtime to activate.
Activation requires a single DNS record change — no hardware, no code changes, no store downtime. WEDOS engineers handle onboarding and initial configuration, and most stores are protected within hours. A native WordPress and WooCommerce plugin makes it faster still.
EU infrastructure. GDPR by design.
Your customer data — browsing behaviour, account details, payment flows — passes through protection infrastructure that is entirely EU-owned and EU-operated. No traffic routed through US-jurisdiction platforms, no foreign legal exposure.